What is Google PageSpeed Insights?

In our modern world, it's all about speed. If you are not the first, you are the last; And if your website is running slow, you will not only lose your audience, but also lose money. It's no secret that a slow page load time reduces customer engagement. If a website user can't actually use your website, how much benefit does he get? This is where Google's free PageSpeed ​​Insights tool comes into play.

In general, our attention span is very short and most website visitors take no more than two seconds for a website to load. Your site can offer the latest content, most creative design, and top notch service, but if your load times are too slow, you'll struggle to increase your monthly visitors. Because your pages take longer to load, many users will leave and find what they are looking for elsewhere. Faster Load times equates to a better user experience as well as lower bounce rates.

Google PageSpeed ​​Insights will not only help you determine what is slowing you down; It will also give you the keys to online success and the power to take control of your website.

Google PageSpeed Insights was created as a free web performance tool that can help you make your website faster and mobile friendly. It analyzes how your web pages work and can show the steps needed to improve page load time by following recommendations on web best practices.

The tool measures the performance of desktop and mobile devices and provides reports as well as the performance of your pages. It also makes suggestions on how to improve it using the information collected. Page Speed Analysis Score ranges from 0 to 100 points. Here, a higher score means better performance.

Why do you need PageSpeed Insights?

Many users leave a page if it takes too long to load, and many try out your competitor's website instead of accepting further delays. While headlines, the design of your website, or the correct placement of the Call to Action (CTA) button are important, page load time is absolutely essential for your conversion rate. If you don't want to deal with a high bounce rate, it's time to start using Google's PageSpeed Insights tool. After making tests on your site, you can make necessary corrections to increase your score. The goal is to keep your web page size low and optimize everything you or the tool can think of.

How can you increase your score?

As mentioned above, the best way to increase the time a user stays on your page is to offer a fast and fun UX. The score report shows the areas where it detects upload issues in yellow and red (depending on how badly you score), which shows where you should focus your efforts.

Below we will explain the various error messages and give you suggestions on how to improve your score. Moreover, once you understand what causes the problems, it will become easier to avoid them in the future.

• Prioritize the content at the top of the screen that appears

Your page load time depends not only on how fast your page loads, but also on perceived performance, which explains the feel the user feels while loading. If the code is configured incorrectly, it can create a delay for content at the top of the page, making the page load time appear slower. You can improve this by prioritizing the loading time of areas that may be most important to the user. Therefore, you should concentrate on the content at the top of the screen to load first.

• Avoid landing page redirects

If your website was not created for responsive use, which means the page is adjusted for the device being used, it may cause redirects. You want to prevent a page user from being redirected to an optimized page and that adds additional seconds to page load time. You can avoid this problem by choosing responsive web design.

• Enable compression

If you are serving the full content of your page with uncompressed files, your page load time can be greatly increased. By enabling gzip, a file format used for file compression and decompression, the page can shrink and provide faster loading times. Compressed files allow a web server to provide faster requests to your users.

• Improve server response time

When a user opens a website, the web browser they use sends a request to your server to view your content. Server response time specifies the time it takes your server to start loading the page content. It can be slowed by a number of factors such as slow routing or database queries, but mainly depends on the hosting platform you choose. DDoS protected There are also some options that provide secure and fast Web hosting, increased uptime and excellent server response time, and protection against malicious cyberattacks.

• Optimize your images

Graphic elements such as images, logos or icons can damage your page speed; they may actually be responsible for two-thirds of your page's total weight. But looking at this part of the score is relatively easy. Start by checking all the images on your page and evaluate if you really need it. If you decide to keep them, you can use free tools to optimize size.

• Take advantage of browser caching

A web browser must display various elements to fully load the page, and this may take time. Caching allows the browser to remember what's previously loaded, which results in faster page load time. The more items your browser can cache, the less it should load when a user makes a request. Your best bet is to follow Google's recommendation of at least a week of caching.

• Minimize CSS, HTML, JavaScript

When you code a page using unnecessary or unnecessary HTML, CSS, or JavaScript data, it can affect how resources are displayed in your browser. Removing this data without affecting how the page is processed by the browser can significantly speed up your web pages and increase your score.

• Remove render blocking JavaScript

If Google's PageSpeed Insights tool tells you to remove the rendering blocking JavaScript, you will need to deal with the JavaScript code that affects the loading process for content at the top of your page's screen. Note that synchronized scripts pause the entire page rendering process, while asynchronous scripts allow a browser to load items at the same time.

Result

Like it or not, following Google's speed guidelines will reduce your load time. It can help you increase your page speed by using the free tools provided by the company and provide you with the best opportunity for online success. An upcoming article by Yazilim.store experts will provide you with additional information on how to further speed up your website performance.