10 ways to return dropped Website traffic

All websites will have a certain amount of fluctuation in traffic. You know what a normal range is for your own website. If you see a significant drop in traffic, your first response is probably to undo the last change you made in a panic. Don't do this - there could be many reasons your traffic might be dropping.

First, make sure that the drop in traffic isn't just an issue with your date ranges. If you're looking at today's date, keep in mind that not all traffic has arrived for today. Also, are you sure this is serious given a normal fluctuation in traffic for your website?

Then, consult us for technical issues. If your site is down or loading very slowly, your traffic will drop. Or if you or your webmaster accidentally deleted your tracking code, it will appear as if you are not getting any traffic, even if nothing has changed.

Finally, check the news. Is there any other news that could explain a major power outage, vacation, or a fall? If you have verified that this is a traffic drop not caused by technical or external issues, continue to increase your falling website traffic with these steps.

1) Check Your Google Fines
If you get a manual penalty from Google, you will see an immediate drop in traffic as the page affected or your overall ranking drops. Most of the traffic drops are not explained by a manual penalty from Google, but verifying if there is one is simple and precise. Check for notifications in Google Search Console.

If you have a notification, it's probably for tactics or content that is black hat, or content that looks spammy or plagiarized. If you work with an SEO firm, you may need to talk to them and get support about why they are being penalized by Google.

2) Compare Traffic Channels
It can be helpful to determine what type of traffic is dropping on your website. If it's paid traffic, consider whether you stop investing in an ad. This can explain the traffic itself.

You may also want to compare branded and non-branded traffic. Branded traffic is the website traffic of people who visited your website directly, not redirected by a link. They may be looking for your company name directly on Google, so you know they already know your business. If you see a drop in branded traffic, it could be a PR issue. Perhaps fewer people want to connect with your brand.

3) Pause Your Ads
Another possibility is that paid search results traffic cuts your organic traffic. To some extent, this is expected. Investing in paid traffic will increase your overall traffic while reducing your organic traffic.

Still, your paid traffic only cuts your organic traffic. It is no use having a very strong presence in the paid keyword and buying ads there. The only way to know if your paid ad is responsible for your traffic drop is to pause the ad and see if your traffic continues at previous or expected levels.

4) Lost Backlinks?
If you've segmented your traffic and found your referral traffic dropping, it's time to look at your backlinks. If a few pages have been trafficked and they've lost their backlinks, there is a good chance you will find your problem.

How can you restore your links? Sometimes emailing those who link to you and asking what's going on. Perhaps a refresher tool is needed to keep your content relevant. Maybe your opponent won the link. Or the content used to link to your site has completely disappeared.

Regaining links can be difficult, but once your content has been pulled back, you can add new ones now. The best strategy is to update, add and repost your content, or repost it on your social media platforms.

5) Quality Backlinks?
Not all backlinks are good. If your content is linked to a shady or spammy site, Google may think that you are paying for those links and using black hat SEO practices. Many other aspects of your links can lower your rankings. Perhaps all of the links use the same link text or link content that is not in your own website language.

Whether you use bad apps to get those links or don't use bad apps, ask the site owner to remove the link, or your domain name and traffic will continue to suffer.

Your first strategy should be to ask the website to remove the bad backlink. If not, you can officially reject the link with Google to remove the association.

6) Control Your Competition
Are you losing your rankings to your competitors? Maybe you haven't completely lost yet, but your competitor has proposed brand new content that offers more value than yourself and it's already getting your traffic.

So

e, you have two options. You can accept this ground and focus on keywords or strategies that your competitor has not yet invested in, or you can focus on the competition head-on if you think you can be successful against their latest efforts. This will depend on your opponents and the resources you can assign to the task.

7) Increase Your Rank
If you've lost to your competitors or you've seen a general drop in website traffic, you can always try to increase your rankings to compensate.

We have provided many tips on how to do this in the past. Great way, youtube recommendations for your SEO businesses Overall, focusing on delivering value to your audience will serve you well.

8) Other SERP Issues
Sometimes, your key content still ranks well and the keyword has the same search volume but users don't click. This may be because Google has decided to present the answer to its query in a new answer box. Answer boxes are useful, but people don't have to go to your site to get the answer they're looking for.

If you are the winner of this answer box, you can reformat the content on which the answer box is based, making it more likely for users to learn more about your site. Expand the answer and make it too long to be read only in the answer box.

If you've lost the opportunity to answer box, you can edit your content to optimize it. Spending some time on it can give you a lot of fruit, especially if this is a new answer box.

9) Check Your Page Type and Traffic Type
If your website traffic is dropping, it may be helpful to examine which pages are getting the most traffic. Is it your homepage, category pages, blog posts or product pages? This can give clues as to why your traffic is dropping and what changes may occur in order. A drop in blog posts could mean you need to focus on content marketing or otherwise promote pages with your other digital marketing efforts.

A drop in traffic to category or product pages could be an SEO issue, or an issue with user experience, especially if you've made some changes recently.

10) Check User Experience
Do you have fewer returning visitors than usual? Changing the experience on your website can turn readers away at first. This is especially true after a site has been redesigned. Users need to adapt to the changes and learn how to navigate your site again.

Of course, every change you make to your site should focus on making your user experience simple and clear. If your site's traffic doesn't come back soon, it may be time to examine whether your user experience will drive visitors away from your website.

One of the key metrics is the time it takes your website to load. According to Google, too low a website loading speed can lower your ranking. However, this is an exception. Users are more likely to give up when your page takes too long to load. While most users focus on the home page, it's important to control the loading speed of other pages. For example, e-commerce sites can slow down when loading multiple products. What is Google PageSpeed ​​Insights? It may be for your benefit to take a look at it.

While your falling website traffic is due to a simple mistake or two, you're more likely to do some long-term work to back up your numbers. There's always the possibility that your site might be affected by an algorithm update from Google or face tough competition from a newcomer to the market.

Final thoughts
When your website traffic gets low, it's important to go back to the basic ways of building an audience by serving valuable content to your visitors and focusing on great user experience. By doing this, your website will be successful in traffic for the long term.