10 Platforms to Increase Your Reach

As a business owner, you probably already know the importance of a consistent social media presence. Sharing content is very important

There are many reasons why interacting with social media has many good aspects for your business, including brand awareness, lead generation, SEO development, engagement, and increased sales.

Relevant and high-quality content increases the likelihood of purchases by making consumers see your business as reliable and handsome.

With so many platforms out there, it can be difficult to know where to start sharing content. That's why we've put together our own guide to the best social media platforms for your business.

Most Content Shared Platforms
1. Facebook
Facebook exceeded 2.6 billion users per month in 2020. With numbers like this, it's hard to deny its importance as a platform.

What is the benefit of using Facebook for your business? First, it allows you to share various types of content from text to video. It also offers the widest reach of any platform and allows you to connect to customers directly and privately.

Best for: All types of content including text, images, and video. Facebook is a true versatile sharing content platform.

2. Twitter
The microblogging platform has changed the way people communicate online, promoting brevity, and although you can't immediately relate it to business, it can still be a very valuable tool.

It now has 330 million users a month, so you really can't ignore it. With a limit of 280 characters, it is ideal for dealing with fast updates and customer inquiries quickly and efficiently.

Best for: Short form written content and images, and links to your website or blog.

3. LinkedIn
LinkedIn works a little differently than most of the platforms listed here because its focus is on the corporate network rather than interacting with customers.

However, it is equally valuable that you can share your industry expertise using the blogging platform and connect with other business people to expand your network.

Best for: Publishing detailed written content that shows your industry knowledge.

4. Instagram
Instagram is the king of photo sharing apps. It is closely related to lifestyle and consumption content and is used to share content and promote the unique image of their brands, including the largest companies on the planet - Coca-Cola, Apple and Starbucks.

Instagram is doubly useful as you allow not only to share images, but also text text to accompany. Add relevant hashtags, increase your follower count and increase sales.

Best for: Image sharing - whether you showcase your products, share inspirational quotes, or get customers behind the scenes at your business.

5. YouTube
YouTube has over 2 billion users, so you can't get past the opportunity to get the most out of it.

If you have a product, sharing an engaging informative video with YouTube is an opportunity to put it on the screens of millions of potential customers. If you have a service, YouTube is a place where you can share your information via vlogs or even tutorials.

In addition to this, YouTube is one of the largest advertising platforms on the web. By integrating Google Adsense, you can further increase revenue.

Best for: Sharing engaging and informative video content - after all, the largest video sharing platform on the web!

6. Pinterest
Again, you may not be able to automatically think of Pinterest when planning your social media strategy. But with its focus on image sharing and content enhancement, it's a great idea to spend time on it. Visual posts on the site are 'pinned' to different topics, making it easy to organize and improve content.

Approximately 84% of weekly users use Pinterest to buy. The platform has a predominantly female user base and is increasingly popular with young people, so it is ideal if your target market fits this demographic. It would be appropriate to share the content accordingly.

Best for: Share images to increase brand awareness.

7. Tumblr
While still considered an underdog in the social media world, Tumblr has 200 million active blogs and 80 million unique posts every day.

With Tumblr, you have a number of multimedia features for sharing content with potential consumers. You can find sponsors for your publications to increase your visibility and reach a wider audience.

Best for: Build an active and loyal fan base by sharing all types of content, including written blogs, images, and even audio.

8. WhatsApp
WhatsApp is one of the most used messaging services in the world, but did you know it can be good for business as well?

The company launched the WhatsApp Business app, which is entirely small and designed with small business owners in mind. Create a business profile and communicate with customers.

- even allows you to save the answers to the most frequently asked questions.

Best for: Communicate one-on-one with your customers in a personal, efficient way.

9. TikTok
New to the social media scene is TikTok, a video sharing app popular with young audiences and their parents. It has 800 million active monthly users and has been downloaded 2 billion times.

Originally used to share viral dances, it was later used by businesses to share their own videos and interact with audiences in new and exciting ways. It may not be suitable for every business - but now might be a great time to try this route as well.

Best for: Create new and open-hearted video content to engage with your audience.

10. Reddit
Unlike Facebook or Instagram, Reddit may not be the first social media platform you think about when deciding where to market your business. However, this does not mean that it is not a useful resource.

Reddit has thousands of subsections where users post and discuss niche topics, so it's a great way to add yourself and make your product or services known to a pre-existing community.

Best for: Having an idea of ​​your target market and joining an existing community.

Final thoughts
Your approach to social media will depend on a number of factors, not just your business type, target market, and general work ethic.

Also, these ten platforms are just the tip of the iceberg when it comes to apps and websites where you can share content.

Every good social media marketing plan is tailored to fit your personal business needs, so think and plan carefully before taking all the important first steps.